Physical inactivity is a risk factor for many health-related issues. As such, in developed states, physical activity promotion plays an important part of public policy. In Japan, sport and physical activity promotion policies are closely related to Japans sustainable development goals (SDGs). Physical activity promotion is achieved through the policy work of two ministries, the Ministry of Health, Labor and Welfare and Ministry of Education, Culture, Sports, Science and Technology, which are also agenda setters for SDGs.

However, community sports clubs, the direct policy product have not provided satisfactory results in raising population wide physical activity levels in Japan. Therefore, as an alternative, this study focuses on walking associations as NGOs and NPOs that can significantly influence physical activity promotion.

It aims to understand how walking associations correspond with Japans internal needs for physical activity and Japans SDGs policies regarding sports and physical activity.

Furthermore, how walking associations meet promote population wide physical activity will be investigated. Walking associations are investigated on a prefectural level and municipal level.

Content analysis and interview method are used in this study. Interviews with walking associations leaders will provide insight into the role which walking associations play in sports and physical activity strategies. Content analysis of walking associations websites will provide insight into population attraction and physical activity promotion methods. The author believes results will show walking associations as valuable NGOs, contributing to both national and international physical activity promotion, with a strong influence on citizens social and health status in Japan.